A lot of brands are showing their products as a "lifestyle" and by doing that it gives people an illusion that you have the be the "right type" of person to have that particular product. Our goal for "Everfresh" was to eliminate people from the post and focus on what was important - the product.

 

"Everfresh" has a wide range of flavors that come in different colors. We wanted to showcase each flavor by grouping them info their "color family" and focusing on the flavor by creating a rainbow of flavor so people can see and learn of "Everfresh" products that they may have never had.