Season 2 l Experiential Promo
WATCHMEN X HBO
THE IDEA
Throughout season one, we follow Angela Abraham (Regina King) as she tries to uncover who the truth on who is behind her friends death under her superhero name "Sista Night". As the series unfolds, we meet a group called the "Seventh Kavalry" who may be involved. This group wears mask similar to Rorschach, a previous superhero.
No one knows the true identity of the individuals behind the Seventh Kalvary, but we as natural investigators can help figure it out.
WATCHMEN, THE TV SERIES
Watchmen takes place in an alternative reality, 34 years after the events of the comic series. Vigilantes, once seen as heroes, have been outlawed due
to their violent methods.
The show takes place in 2019 Tulsa, Oklahoma. A white supremacist group, the Seventh Kavalry, inspired by Rorschach's writings and masked
image to wage violent war against minorities and
the police that enforce special reparations for
victims of racial injustice.
THE RATINGS
7.1million
AVER. VIEWERS
PER EPISODE
96%
ROTTEN
TOMATOES
BRAND ACTIVATION 1
"RORSCHACH POSTERS"
OOH l Lenticular printing
"Lenticular printing" is created by using lenticular lenses
to produce printed images with an illusion of depth, or the ability to change or move as the image is viewed from different angles.
By using this method, this will give the illusion that the inkblot shape is moving, mimicking the original mask worn
by Rorschach.
The tagline "nothing really ever ends" symbolizes the continuous growth of the seventh kavalry and that even when you put an end to something, it can always come back.
Dr. Manhattan Phone booths
BRAND ACTIVATION 2
In season one, one of the biggest questions to be answered was "where is Dr. Manhattan?". Throughout the season you could see people using the Dr. Manhattan phone booths to send voicemails to him on Mars, hoping to receive some type a response back.
With our phone booths, fans will be able to get a chance to leave their own personal messages for Dr. Manhattan and even give hints on to who they think is a part of the seventh kavalry. At the end of their call, each fan will receive an official token which will be engraved with a unique code.
BRAND ACTIVATION 3
Watchmen Microsite
Now that you have the token, its time to redeem by going to the watchmen microsite. The token holder will go in, log the code, and fill out the form with their information. The token holder will receive a package in the mail with exclusive merch and goodies. Fans will also be able to get exclusive info on their favorite characters, take quizzes, and connect with other fans.
After redeeming the unique code on the token, a fan will receive their exclusive swag box in the mail. This box will contain items that cannot be found in stores such as shirts, posters, an exclusive "Watchmen" comic book series based off of season one, and more. Fans will also be encouraged to use a unique hashtag when posting on social media for UGC to be reposted on the official social media platforms.
