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Bus Shelters - JCDecaux
VISIT DETROIT X NEW YORK
Visit Detroit
THE OBJECTIVE
To develope a print ad campaign for Visit Detroit aimed at inspiring New Yorkers to see Detroit as their next travel destination. The objective was to spark curiosity and challenge perceptions — positioning Detroit as a city of creativity, culture, and momentum. The ads were designed for placement across all five boroughs of New York, using bold visuals and confident messaging to connect Detroit’s energy with the fast-paced spirit of NYC. The result was a campaign that celebrated Detroit’s evolution while inviting travelers to experience its future firsthand.
The print ad was displayed in over
100 JCDecaux locations throughout New York City, reaching audiences across all five boroughs.
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