NATURALL
Brand identity
THE CONCEPT
Naturall Club is a black owned hair care company that uses natural, safe, and nontoxic ingredients to make products that nourish the hair and body, while setting the highest standard of performance on the market. The company started in 2012 after its owner, Muhga found that most of the natural hair care products being sold on the market are harmful to kinky/curly hair and causes health issues over time.
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Naturall also nurtures a collective of kinky/curly haired women across the world by offering helpful, informative posts on natural hair care, hosting community meet-ups for encouragement and growth, and fostering online communities where our members can learn from and support one another.
ORIGINAL LOGO/BRANDING
THE NEW LOGO
I wanted to create a logo that was strong and to embrace what the company stands for. I wanted it to not only be used as a logo but could also be broken down functionally to be used for different platforms. The leaf symbolizes the natural ingredients used to create the products. The curves symbolize the different type of hair texture to show freedom.
