Experiential l Campaign
MCDELIVERY X TORY LANEZ
McDelivery is a McDonald's service that delivers food to the customer's door. The service was introduced in parts of the United States beginning in 1993 and is available in many Asian, Middle Eastern and Latin American countries using motorcycle couriers.
Today McDelivery has been reintroduced to the US by partnering
with food delivery companies (UberEats, Grub Hub, Doordash) throughout the US brining America's fav to your front door.
THE PROBLEM: To get more people aware of McDelivery and
how to access it.
THE SOLUTION: Lets grab one of McDonald's biggest fans
(who's also a celebrity) and thank him for going so hard for
MCD by returning the favor.
MEET TORY LANEZ
Canadian born Tory Lanez is known for his unique sound, catchy lyrics, and amazing beats. This has made him one of the biggest artist of this generation.
Tory Lanez has been catching some heat for vocalizing his love for McDonalds since he eats it almost everyday. In a recent interview he defended his love for McDonalds.
Tory also released his highly anticipated mixtape called "Chixtape 5" in Novemer which debuted at no. 2 on the billboard charts.
"The Chixtape 5" is the fifth installment of the Chixtape series with samples of "90-00s-era R&B hits".
The album includes guest appearances by Jagged Edge,
T-Pain, Chris Brown, The-Dream, Mýa, Ashanti,
Trey Songz, Lil Wayne, Fabolous and more.
All promo for this album used 2000-era themes such as the first iPods and Side-Kick phones. Album cover features
2000 era star Ashanti.
In honor of releasing "Chixtape 5" and being a dope fan, lets thank Tory in 90s-00s fashion....
BRAND ACTIVATION 1
Chixtape branded packaging
For our McDonald's lovers who use McDelivery,
as a thank you they will receive their food wrapped in the special edition "Chixtape 5" food packaging.
This will have the same theme as the album along with scannable QR Codes that will take them to different content associated to the album and even a chance to receive a personal video invitation from Tory inviting them to activation 2.
They will also receive special edition 00's era items such as a shirt, socks, laminated card,
poster and more.
BRAND ACTIVATION 2
The ultimate house party
During the 90s era, one of the biggest staples in the culture were house parties. Here is where you could find your closet friends, show off your best dance moves and showcase your music to see if it was hot or not. If you seen any movies from the 90s,
a house party wasn't too far away.
Let's throw an old 00's fashion house party with Tory Lanez. This will bring some of his biggest fans together to celebrate the release of "Chixtape 5". We will get some help from our McDelivery partners to bring food in our chixptape packaging
throughout the night.
The party will held at an actual house at secret location. Promos for the event will be placed on the official chixtape.com website where fans can also comment, purchase and win tickets to the event. We will also promote throughout social media platforms and use popular radio stations to promote the event.
McDelivery fans will have an exclusive chance to win tickets to the event and cool prizes by using the McDelivery services and scanning the QR codes they receive with their food.
Throughout the night, party goers will have the chance to take over the top photos at our "Chixtape photo booth". These photos will be uploaded to our social media pages and sent to the fan as well. Swag bags will be given out and amazing door prizes will be won like an apple ipod with "Chixtape 5" preloaded so the listener can have the full nostalgic experience at anytime.
We will encourage party goers to use a unique hashtag that will be provided when posting videos and photos on their social media pages so that we can repost and retweet on our McDonalds social media pages. We will also capture our own memories with video to show on social media after the event.