The Incubator Program is a program under VMLY&R for college students. The goal of The Incubator is not just to pick a winning team and expose underrepresented individuals to this industry, but to also find new pipelines of diverse talent. By developing innovative ways to harness the energy and fresh ideas of a diverse and new generation of creative minds.
The ask was to create a new logo and brand refresh for the Incubator Program. This refresh and logo should be eye catching and appealing to college students who are looking to get into the creative field.