To give the "Everfresh Juice" brand a look and feel on social media that can relate to a variety of Target Audiences.
A lot of brands are showing their products as a "lifestyle" and by doing that it gives people an illusion that you have the be the "right type" of person to have that particular product. Our goal for "Everfresh" was to eliminate people from the post and focus on what was important - the product.
"Everfresh" has a wide range of flavors that come in different colors. We wanted to showcase each flavor by grouping them info their "color family" and focusing on the flavor by creating a rainbow of flavor so people can see and learn of "Everfresh" products that they may have never had.
Art Direction: Nita Thompson
Copywriter: Connor Mullikin
Agency: TMV Group
This gallery represents the complete campaign
that will be posted from February 2020 - July 2020.