AVID HOTEL

Art Direction l Strategy l Graphic Design l Campaign

 

Avid Hotels is a franchise based hotel brand launched in 2017 by Intercontinental Hotels Group (IHG). The first hotel opened in 2018 in Oklahoma City.

Avid is a purpose-built from the ground up, focusing on the essentials that make a difference. Avid promises a great night's sleep in a clean room. Free, high-quality, grab-and-go breakfast. Modern design and friendly service that’s there whenever you need it.

In partnering with Melt Atlanta, the objective for this project was to create a 360 Campaign that will allow people to get to know the brand.

TARGET AUDIENCE

Millennials

THE BIG IDEA

WHERE TO ENGAGE WITH MILLENNIAL'S

PRESENTATION

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Please do not attempt to make copies without consent.

Strategy: Nita Thompson

Art Direction: Nita Thompson

Video Art Director: Nita Thompson

Graphic Design Team: Nita Thompson 

Savannah College of Art and Design, Atlanta

Da Wan

Dayna Edmonds

Deeksha Biddappa

Dharmesh Padia

Jiawei Hu

Maria Tamayo

Meredith Phillips

Mijin Han

Olalekan Aleem

Sam Napoli

Shreya Srinivasan

Sonia Sayani

Taylor Lewis

Thuy "Quinn" Pham

SIYOU DESIGNS ® 

EMAIL: Contact@siyoudesigns.com l TEL: 240.285.9208