Art Direction l Strategy l Graphic Design l Campaign
Avid Hotels is a franchise based hotel brand launched in 2017 by Intercontinental Hotels Group (IHG). The first hotel opened in 2018 in Oklahoma City.
Avid is a purpose-built from the ground up, focusing on the essentials that make a difference. Avid promises a great night's sleep in a clean room. Free, high-quality, grab-and-go breakfast. Modern design and friendly service that’s there whenever you need it.
In partnering with Melt Atlanta, the objective for this project was to create a 360 Campaign that will allow people to get to know the brand.
THE BIG IDEA
WHERE TO ENGAGE WITH MILLENNIAL'S
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Strategy: Nita Thompson
Art Direction: Nita Thompson
Video Art Director: Nita Thompson
Graphic Design Team: Nita Thompson
Savannah College of Art and Design, Atlanta
Thuy "Quinn" Pham