GEHAZI COLLECTIONS

Brand identity

THE BRAND: 

Gehazi Collections is a black own jewelry company based in Detroit, MI. Gehazi is known for its one-of-a-kind jewelry using handpicked stones and mahjong jewelry. Gehazi has been sold throughout the globe and has been featured in Oprah's Christmas gift book and more. 

ORIGINAL LOGO/BRANDING

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THE NEW LOGO:

I wanted to make sure that the logo fit the message that Sandra wanted it to convey. The way she spoke of "Gehazi Collections" was more of a modern upscale jewelry company, and it is. When she makes her jewelry, she uses handpicked stones along with mahjong tiles. The unique thing about her company is that each stone is not the same and each piece cannot be 100% duplicated because of it - she never makes the same thing twice.

I wanted the font of her logo to convey that message, with minimal exaggerated lines but also have that touch of elegance. For her Icon I wanted to translate how each stone shape is different and has its own story. Some of the stones resembled different types of circles so I played on that concept.

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THE NEW LOGO

ALTERNATE LOGO (ICON)

BRAND IDENTITY GUIDE 

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Art Direction: Nita Thompson

Creative Director