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Avant Garde

AVANT GARDE

Specimen Book

THE CONCEPT

Avant Garde created by Herb Lubalin and Tom Carnase, based on the iconic logo "Avant Garde" created by Herb Lubalin for the magazine in the 1960s. 

The font became extremely popular during the 60s-70s and became one of the most overused fonts of our time. In the spirit of the 60s-70s era I made my specimen book a tribute to these groovy times.

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Art Direction: Nita Thompson

Savannah College of Art and Design

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