To give Faygo a new voice that can be relatable throughout all generations.
We all know that the pandemic has changed the way we interact with friends and family outside of our homes. Going to stores, on vacations, and even to the movies will never be the same - well for right now at least. "Summer of Pop" was created to allow our fans to be able to think on some of the fun times they've had before COVID.
We all have are favorite flavors and love to enjoy them in certain settings, for me its drinking a red Fargo while watching a movie, or playing video games, or at the pool (as you can see red is my #1). In a time where we are kind of spending more time at home, its good to have your imagination.
Art Direction: Nita Thompson
Copywriter: Connor Mullikin
Agency: TMV Group