MCD x ARETHA FRANKLIN AMPHITHEATRE
Art Direction l Design
To create a unique element that connects the consumer and brand to the venue in a way that resonates with multicultural consumers, specifically targeting African Americans. The intention being to capture the essence of "i'm lovin it!" expressed through the love of live music and shared experience.
The Aretha Franklin Amphitheatre (formally known as Chene Park) is Detroit's live entertainment jewel. Throughout the years, many celebrities have graced this legendary stage. With this idea, we wanted to pay tribute to the Amphitheatre's rich music history and something that also resonated with the target audience.
AD and Concept: Nita Thompson, Jay Brockmeier
Design: Nita Thompson