AVID HOTEL
Art Direction l Strategy l Graphic Design l Campaign
Avid Hotels is a franchise based hotel brand launched in 2017 by Intercontinental Hotels Group (IHG). The first hotel opened in 2018 in Oklahoma City.
Avid is a purpose-built from the ground up, focusing on the essentials that make a difference. Avid promises a great night's sleep in a clean room. Free, high-quality, grab-and-go breakfast. Modern design and friendly service that’s there whenever you need it.
In partnering with Melt Atlanta, the objective for this project was to create a 360 Campaign that will allow people to get to know the brand.
TARGET AUDIENCE
Millennials
Love exploring and being active.
Advertising influences our decisions.
We use the most travel days per yr.
We embrace the "YOLO"
THE BIG IDEA
WHERE TO ENGAGE WITH MILLENNIAL'S
Music Festivals
"Lalapolooza 2019"
Sports Events
"Avid College Pick Em Tour"
Community
"The Avid Community"
PRESENTATION
Presentation is for viewing purposes only.
Please do not attempt to make copies without consent.
Strategy: Nita Thompson
Art Direction: Nita Thompson
Video Art Director: Nita Thompson
Graphic Design Team: Nita Thompson
Savannah College of Art and Design, Atlanta
Da Wan
Dayna Edmonds
Deeksha Biddappa
Dharmesh Padia
Jiawei Hu
Maria Tamayo
Meredith Phillips
Mijin Han
Olalekan Aleem
Sam Napoli
Shreya Srinivasan
Sonia Sayani
Taylor Lewis
Thuy "Quinn" Pham